Women-Owned Businesses

Female-Founded Nonprofits

Trusted Tips From Her

How it Works

We find a business, non-profit or leader we find interesting and we aggregate their social profiles and other information so you can choose to shop, give, read or trust her yourself. It’s really that simple … we uncover and aggregate, you decide. 

Why Female-Focused Digital Platforms Matter

A.I. Inequality

Who you are and what you search for is the information that builds Artificial Intelligence (A.I.). If there isn't an equitable balance in both the individuals searching and the type of content found, then the A.I. output WILL be unequal.

Lack of Capital

Unequal search online begins with inequality offline. For instance, online advertising can be prohibitively expensive. If you are struggling with investment or sales offline there is no revenue to focus online. And, of course, if a group's products and services don't even make it online they are excluded from A.I.

Mobile Inequity

More than 4 billion people use search on a mobile device; yet 234 million fewer are women. If search behavior is a basis for A.I. then having women 7% less likely to own a mobile phone or 15% less likely to use search is a big problem.

Invisible Leaders

Did you know that women make up just 19% of Wikipedia biographies? And about 25% of those are tagged for deletion? If a large source of data such as Wikipedia is light on female profiles then search results are not painting an equal picture of the world. That's not true 'intelligence'.

Our goal is to disrupt, educate and call out the problem while showing how it can be done differently — because the crisis of 'female discoverability' online will impact generations to come. But we have the power to change it.
Shannon Edwards
Founder, FromAtoSHE®

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