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Helping Brands Speak ‘Woman’

Specializing in advocacy & marketing to the world's most valuable consumer

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Helping Brands Speak ‘Woman’

Specializing in advocacy & marketing to the world's most valuable consumer

ABOUT US

Experts in Digital Marketing for Women

Shannon Edwards
SHANNON EDWARDS
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SHANNON EDWARDS
Shannon has driven marketing innovation as a leader at some of the most exciting Internet success stories over the past two decades. These include: Netflix, eBay and ShopStyle/PopSugar; and in locales from San Francisco and New York to London and Paris. With extensive experience in digital, consumer and product marketing; global expansion; operations and general management, Shannon has often been a go-to for media on the subject of online shopping and global commerce. She has appeared dozens of times over of the years on CNN, MSNBC, CNBC, BBC, Sky News and more. Having begun her career as a journalist Shannon has also has written for a number of publications and blogs, from The Huffington Post and Forbes.com to the Grammy Awards magazine. Shannon has a master's degree from Northwestern University's Medill School of Journalism and a bachelor's degree from Cornell University.
Jaimie Daniels
JAIMIE DANIELS
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JAIMIE DANIELS
Having begun her career at ad agencies pioneering marketing strategies for top consumer brands such as CoverGirl, Barnes and Noble, and Mastercard and later as a senior leader at American Express and then green-tech start-up Recyclebank, Jaimie brings 20 years of customer-centric, data-driven marketing experience to the team. She's a recipient of an Emmy Award and the President's Innovation Award for work she led at American Express and is often asked to speak about innovation. Jaimie has deep experience in developing multi-channel marketing strategies, as well as, creating strategic partnerships that elevate brand awareness, and increase conversion and overall customer satisfaction. Jaimie has an MBA from Fordham University and a bachelor's degree from the University of Pennsylvania.
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With decades of e-commerce, digital marketing, and consumer technology experience and a 'collective' of specialized marketing partners across the globe, Shannon, Jaimie and team are your go-to marketing partners to reach the increasingly critical female customer in this ever evolving digital landscape.

A MARRIAGE OF HEART & SCIENCE

Our passion for consumer brands, particularly those led by and focused on, women; combined with our love for analytics, make us a unique partner to grow your business. 

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SERVICES

Is Your Message Getting Through? According to Harvard Business Review, women control more than $20 trillion annually in consumer spending. And yet, too often brands miss the mark in securing her business and longterm loyalty. We know this well. And while we specialize in marketing to women, our skill set and experience is broad and our access to best-in-class marketing experts is vast. 

GLOBAL MARKETING COLLECTIVE

Our approach is a ‘collective’ one where we have assembled a network of best-in-class marketing partners. From London to Los Angeles and Paris to our home base in New York City, we can assemble the right team for a global project in just hours. Learn more about our network and approach here.

GLOBAL MARKETING COLLECTIVE, LLC

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