// FEATURED // This perfect ladylike dress can easily take you from the office to a cocktail party or night around town. The Ada dress was part of the original Cefinn brand launch and is back again by popular demand.
The dress has a high funnel neck; feminine sleeves that stop just above the wrist; and a column silhouette. Made from machine-washable, crease-resistant Techni Voile fabric, the dress is both beautiful and practical. Founded by Samantha Cameron in 2017, Cefinn creates chic, grown-up fashion for the multitasking urban woman. Fantastic for traveling, just roll pack and you’ll be ready to go.
Founded by Samantha Cameron in 2017, London-based Cefinn is pronounced ‘Sefin’ to rhyme with ‘Elfin’. Which is an acronym of Samantha’s surname, Cameron, and her children’s initials: Elwen, Florence, Ivan and Nancy.
Creating chic, grown-up fashion for the multitasking urban woman is not a leap for the relatable and stylish Samantha. And we were lucky to meet Samantha recently and see in action her effortlessly glamorous but incredibly approachable style. Known for always giving a bit of a wink to tradition — Samantha will sneak a pair of sneakers under a skirt or a tee shirt under a blazer. She’s incredibly fun and that joie de vivre shows in her fashion line.
We love how the Cefinn dresses easily are dressed up or down; taking a busy woman from day to night. See here how we paired the pretty Corinne Short Sleeve Tiered Maxi Dress in Dark Red with printed heels. But of course it could very well have been trainers instead!