We love this fun, whimsical merino crew neck jumper. Emblazoned with ‘Solidarité Feminine’ it’s a feminist must-have. Made of merino wool with embroidered and intarsia this Bella Freud sweater is a must. And, of course, speaks volumes to the FromAtoSHE mission. The 100% merino wool sweater also has a ribbed neck, hem and cuffs (with cute little pink hearts). It’s part of a larger collection of fun, irreverent, creative and happy sweaters available from the designer.
About Bella Freud:
Sweaters emblazoned with ‘words’ have become easily identified as from the Bella Freud brand and have been seen on celebrities from Kate Moss, Alexa Chung and Keith Richards to Laura Bailey, Salma Hayek, Aaron Taylor-Johnson, Jane Fonda and Eddie Redmayne.
No surprise, Bella’s label has come to represent a self-described “intellectual playfulness” sparking conversation (and sometimes even controversy). Bella is a storyteller who uses style as her vehicle. Wired into her DNA are creativity and spirit arising from both her father, the artist Lucian; and great-grandfather the psychoanalytic pioneer Sigmund Freud.
Having met Bella Freud years ago, the super casual cool mixed with warmth and a knowing twinkle is the real deal. She is unassuming. And, in fact, had created her coveted sweaters well before the hype. As she tells it, the sweaters were just a fun project that turned viral once worn by a handful of celebrity friends. Having previously struggled through the challenges of starting a business and then seeing it struggle through a recession, having her eponymous brand endure has been a happy turn. All women starting businesses, no matter the connections, can struggle with same issues.
If visiting London you can find her boutique on on Chiltern Street in Marylebone.