// FEATURED // An Allure Magazine 2019 winner. Infused with a ‘monoi’ scent, this melting body balm by Beautycounter is unique to say-the-least. As it melts into the skit, it transforms into an oil. It’s an incredibly nourishing product. And also features argan and avocado oils. Avocado helps hydrate and soften, giving skin a healthy-looking glow.
Because Beauycounter is leading a movement toward clean beauty… the goal is to get safer products into the hands of everyone. “Formulate, advocate, & educate” is the company motto. Also it’s an ethos for creating products that perform and adhere to the company’s standards. The brand believes beauty should be good for you.
Founded by entrepreneur Gregg Renfrew, Beautycounter is taking aim at toxic chemicals. And Gregg tells it best on the site:
Like many of you, I’m a wife and mom—and, like many of you, I didn’t know what I didn’t know. As I applied sunscreen, lotion, and any number of beauty products on myself and my kids, I never thought for a second they might not be safe: After all, I thought, we live in a country that regulates everything. So imagine my surprise when I learned that when it comes to the personal care industry, that’s simply not the case. Companies are allowed to use harmful ingredients and make their own judgments about safety. And so I started Beautycounter, a company devoted to progress. Here you’ll find a wealth of empowering information about ways we can all make the world healthier, along with safer products you can trust. Because we all deserve better. Our vision is bold; real answers are never timid. Help us put truth back in beauty.-Gregg Renfrew, Beautycounter
Of course women revolutionizing a category is our favorite type of entrepreneur.