// FEATURED // The best sunscreens do double-duty as moisturizers; and the Supergoop! City Sunscreen Serum is one of the best. With broad spectrum SPF 30 coverage, it’s a multitasking, morning moisturizer that protects. This silky smooth formula helps fight the signs of photo-aging. And importantly it works best when used daily year-round. The serum is also packed full of antioxidants like Vitamin E and B5; and it’s super lightweight. We swear by this hydrating serum’s ability to leave your skin smooth and radiant.
Supergoop! founder Holly Thaggard stepped into action (as most intrepid women do) when a close friend was diagnosed with skin cancer. Holly sought to understand everything possible about sun exposure. And surprisingly one of the first things she came to understand was how little people understood about sun damage and how early sun damage starts in life.
As a mother and a teacher, the idea of kids out on the playground without sunscreen all of the sudden seemed so much worse. So Holly did her research and found that the number one reason people did not wear daily SPF was because it didn’t feel good on the skin. So she set out to create an SPF formula that people would actually want to wear. We can attest to the fact that it feels great! And Holly’s hard work was rewarded from the start with an AAD Golden Triangle Award for her just her first product. And now there are dozens to choose from.