FAQ: Our Product and Business Listings

We believe that once you discover new women-owned businesses you’ll be delighted by the innovation and great products and services you find. Unfortunately many of these businesses lack the investment, support and team to compete with larger businesses and brands for consumers attention. So our mission is to take this on.

We want to have the largest, best, most exciting women-owned business directory out there, for starters. And, overall, be a place to shop, find, read and be inspired by female entrepreneurs. No doubt you have questions about how we chose the businesses and products we feature. So a few frequently asked questions (FAQ) below. You are also always welcome to contact us to talk in more detail.

Frequently Asked Questions

How do you choose business for the directory?

We conduct extensive research to collect and list the businesses in our directory. This include media articles, word-of-mouth, our personal experiences and those companies vouched for by professional organizations. We aim to include only female majority-owned businesses. So if we got it wrong, let us know.

Do you charge for listings?

Our basic listings are free and we aim to keep them that way. By keeping our listings free we commit ourselves with a high quality, interesting-first approach to businesses we feature. We also take an editorial approach; which means we don’t list every business that comes our way. What we do charge for are any ‘extras’ in the directory listings such as, the inclusion of images, social media accounts. And any other bells & whistles. But the core listing is free (and we think that looks pretty great).

Do you include any and every business that gets in touch?

No. We try to maintain a balance in our listings by category. Also we have a panel of business owners and professionals that serve as a sounding board for who we should include. We reserve the right to take an editorial approach to listing all businesses — this means, we like what’s there, we think it’s a good fit for readers and the business has the references we are looking for from media, customers, professional organizations, etc.

Wow, I see my business listed; can I make changes?

Yes! If we found you and listed your business, please do let us know if you want anything changed in the copy. We do take an editorial approach to listing businesses, so we reserve the right to reject copy, or change. But our priority is to present your business in the best and most accurate light possible. And if you do not want to be a part of the directory, we will take your listing down asap.

Yes and no. We still take an editorial approach to featuring all of the specific products on our site. We do not feature anything we are not excited by. The difference between the directory listings and product listings is two-fold. First, on the product listings we do include affiliate links where available. Also, if a women-owned or women-designed brand is sold via a large e-tailer/retailer that is part of our affiliate program, we will add those links (versus our directory is only women-owned websites). This way we receive a small commission on some of the sales from product listings and are able to put that money back into our business.

What is affiliate marketing and who do you work with?

We are excited to work exclusively with a women-owned business to monetize some of the product listing on our site. BrandCycle is a monetization platform that connects retail brands with lifestyle publishers. BrandCycle has developed a collection of exclusive tools that lets top publishers in the mom, family, baby, wedding, home décor and style space earn commission on content, products, photos and more. If you are a blogger/publisher and want to learn more, we can connect you with BrandCycle.

Do you offer any other services besides advertising to women-owned businesses?

Yes! With more than 20 years of marketing, business development and leadership experience in the start-up space (particularly in e-commerce and fashion) our founder also offers strategy and marketing support through MarketingtoSHE. We are excited to be working on an ebook, as well. The book will be a…FromAtoSHE…guide on starting a business.

You profile business leaders, as well, via the magazine. Can you feature me?

We have an editorial team that looks for great stories to share with our readers. If you think you have an inspiring story or would like to just tell us more about you. Please get in touch.