About Us: Champions of Women-Owned Businesses

FromAtoSHE® is a destination focused on celebrating, promoting and supporting the most exciting women-owned businesses out there today. Our mission is to help reimagine a world where business creation & growth is more equitable because great women-owned businesses are VISIBLE. They generate revenue. That’s how it works. Some perspective:

Number of Women-Owned Businesses

Women-owned businesses represent 42% of all businesses in the US. That is nearly 13 million companies employing 9.4 million workers and generating $1.9 trillion in revenue.*

Imagine the true scale… if these businesses were easier to find, easier to support?

Achieving Growth Without Investment

More than two-thirds of US-based women-owned businesses are thriving without raising equity capital. But revenue for women-owned businesses is far behind that of business run by men.*

Imagine what these women could achieve if investment was a choice?

Business Creation by Women of Color

Women of Color are 50% of all women-owned businesses in the US; creating 89% of the net new women-owned businesses per day in 2019. But they generate just 23% of the total women-owned revenue*.

What if we offered these women our business and support — every day?

*2019 “State of Women-Owned Businesses Report”, American Express

The Role of FromAtoSHE®

Over the years we have increasingly spoken to female business owners around the world. And we’ve seen firsthand their challenges. From poor discoverability of products to prohibitively expensive marketing. Coupled with the extreme challenge to secure funding… obviously it’s a vicious cycle women often can’t overcome.

So we created FromAtoSHE® to be a place where women business owners and those that support them can find:


Profiles, news, tips & tricks. And content that is interesting to both women-owned businesses, as well as, their networks of friends, family, co-workers and so on. Imagine if we each tapped into our networks to raise each other up?


There are shopping pages to highlight specific products and services; and directory listings to find the companies offering awesome products and services. So, what if there was that one place you could go to discover women-owned products and services? That’s our lofty aim.


Our private group on Facebook allows for connection and a means for asking and giving help. And we are here to help connect women business owners that are looking for specific skills, support or just someone to lend an ear. If you don’t find this on Facebook, contact us to make a match.


Sometimes you need more help. You need to scale up; find new channels to market your business or help with a business plan and strategy. We can support on this front as well. With over two decades of start up and e-commerce experience we can provide you with cost-effective support and, or introductions to teams that can help you with what you need.


There is so much more awareness that needs to had about the state of women-owned business in the US. So if you are a media outlet…we have a lot to say. We’d love to hear from you.

We can reimagine a world where a woman’s business influence matters and our collective support can impact our economy and society…can you?