Shannon Edwards: Media Commentator

Having spent more than two decades driving marketing innovation as a leader in the Internet industry, particularly related to online shopping, FromAtoSHE founder Shannon Edwards has been a go-to media commentator for her expertise.

Shannon has appeared on dozens of news outlets including CNN, MSNBC, CNBC, BBC, Sky News, ABC News and more. Having begun her career as a journalist, Shannon has also written for a number of publications and blogs, from The Huffington Post and to the Grammy Awards magazine.

Shannon Video Highlights:

‘When Will Singles Day Reach the West’
CNN / November 11, 2015

‘Black Friday Has Become Global’
CNBC / November 27, 2014

‘The 50 Shades Effect’
CNBC / February 13, 2015

‘Is Cyber Monday Redundant’
CNBC / November 30, 2015

Black Friday
BBC Breakfast / November 2013
(Shannon, minute 1:08)

Black Friday Sales
BBC London / November 2014

‘UK fashion industry boosted by ‘Kate effect”
BBC Worldwide / Summer 2012
(Shannon at minute 1:19)

‘Retailers Hope Black Friday Feeling Will Last’
SKY News / November 2014
(Shannon at minute 1:10)

Design Classic is New Brit-It Bag’
Reuters / Feb 21, 2012

‘Amazon Looks to Luxury Fashion’
Reuters TV / October 26, 2012
(Shannon at minute :38)

Shannon Print Highlights:

‘Behind the curve, the closed world of haute couture calls in the geeks’
The Observer / September 5, 2015

“The luxury and fashion world has been incredibly slow to embrace tech in its truest, cleverest form,” says fashion tech expert Shannon Edwards. “It is going to be very hard for them to change, especially when you are talking about craftsmanship, heritage, history – they want to hold on to those things, so it’s an evolution….

…I’m hoping that it all converges properly and we will get our heads out from our smartphones and get back to using tech, so we are more engaged as socially active humans again.”

‘Can Natalie Massenet’s net set reboot fashion?’
The Guardian / July 10, 2015

‘The Big Interview – Shannon Edwards, CEO, Styloko’
Retail Gazette / September 1, 2015

‘Jennifer Lopez is a pear, Cara Delevingne’s a column and Angelina …’
Daily Mail / March 23, 2015

‘Styloko’s WantList is Tinder for fashion’
Wired UK / Jun 9, 2015