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Beauty: What We Love
Beauty is one of those categories that is absolutely ripe for innovation and change. And women seem to dominate with new ideas across the category. And this isn’t just because as women we are more apt to consume beauty products. But instead it’s because women think about the world differently and are wiling to question the status quo and throw out new ideas. Whether it’s exploring the role of nutrients in looking good while feeling great. Or how to fight sun damages. And maybe just simplifying a morning routine. Women don’t wear lipstick for men they wear it for themselves. What feels good inside and out matters. And this is the way in which we can explore these dichotomies related to beauty, health and self reinvention.