Hero Product: Beautycounter Melting Body Balm

Shannon Edwards

Shannon Edwards

Founder, FromAtoSHE®

When entrepreneur Gregg Renfrew learned that the US only bans 30 ingredients from personal-care products, while Europe bans bans 1,400, the path was clear. She started Beautycounter and began a revolution that included products that are of the most searched for…like the Melting Body Balm that has our friends obsessed.

An Allure Magazine 2019 winner. Infused with a ‘monoi’ scent, this melting body balm by Beautycounter is unique to say-the-least. As it melts into the skit, it transforms into an oil. It’s an incredibly nourishing product. And also features argan and avocado oils. Avocado helps hydrate and soften, giving skin a healthy-looking glow.

Because Beauycounter is leading a movement toward clean beauty… the goal is to get safer products into the hands of everyone. “Formulate, advocate, & educate” is the company motto. Also it’s an ethos for creating products that perform and adhere to the company’s standards. The brand believes beauty should be good for you.

From The Beautycounter Founder...