Building a brand strategy that drives customers to engage with your product or service is the critical. For new businesses it must be a first step to developing a solid marketing strategy. Brand messaging should be woven consistently through every marketing channel. Once you’ve built a strong brand it’s on to communicating it effectively to customers. Brand strategy can also be amplified by public relations. No longer simply a function in and of itself, PR is a tool for targeting partners, raising awareness with investors and gaining the trust of female customers. See here our expertise in action.