FromAtoSHE Expertise: Available for Comment

Shannon Edwards: Media Commentator

Having spent more than two decades driving marketing innovation as a leader in the Internet industry, FromAtoSHE co-founder Shannon Edwards has been a go-to for media on the subject of online shopping and global commerce trends. Shannon has appeared on dozens of news outlets including CNN, MSNBC, CNBC, BBC, Sky News, ABC News and more. Having begun her career as a journalist, Shannon has also written for a number of publications and blogs, from The Huffington Post and Forbes.com to the Grammy Awards magazine: Festival Fashion – The New Black  & 58th GRAMMY Awards – Red Carpet Ready

Shannon has a master’s degree from Northwestern University’s Medill School of Journalism and a bachelor’s degree from Cornell University.

shannon talking to the bbc

Video news highlights:

‘When Will Singles Day Reach the West’
CNN
November 11, 2015

‘Black Friday Has Become Global’
CNBC
November 27, 2014


‘The 50 Shades Effect’
CNBC
February 13, 2015

‘Is Cyber Monday Redundant’
CNBC
November 30, 2015


Black Friday
BBC Breakfast
November 2013
(Shannon, minute 1:08)

Black Friday Sales
BBC London
November 2014


’UK fashion industry boosted by ‘Kate effect”
BBC Worldwide
Summer 2012
(Shannon at minute 1:19)


’Retailers Hope Black Friday Feeling Will Last’
SKY News
November 2014
(Shannon at minute 1:10)

Design Classic is New Brit-It Bag’
Reuters
Feb 21, 2012



‘Amazon Looks to Luxury Fashion’
Reuters TV
October 26, 2012
(Shannon at minute :38)

Print Highlights:

‘Behind the curve, the closed world of haute couture calls in the geeks’
The Observer
September 5, 2015

“The luxury and fashion world has been incredibly slow to embrace tech in its truest, cleverest form,” says fashion tech expert Shannon Edwards. “It is going to be very hard for them to change, especially when you are talking about craftsmanship, heritage, history – they want to hold on to those things, so it’s an evolution….

…I’m hoping that it all converges properly and we will get our heads out from our smartphones and get back to using tech, so we are more engaged as socially active humans again.”

‘Can Natalie Massenet’s net set reboot fashion?’
The Guardian
July 10, 2015

‘The Big Interview – Shannon Edwards, CEO, Styloko’
Retail Gazette
September 1, 2015

‘Jennifer Lopez is a pear, Cara Delevingne’s a column and Angelina …’
Daily Mail
March 23, 2015

‘Styloko’s WantList is Tinder for fashion’
Wired UK
Jun 9, 2015