Kids & Family: Shopping for a Busy Life

It’s not a surprise that women also dominate in the kids & family category. Because, as women, when we can’t find what we are looking for…we create it. There is not enough support for female entrepreneurs. Especially those creating products in a category that is frequently given little weight. So it’s even more important to support women innovating in kids & family.

Featured Kids & Family Favorites


A great gift for a growing family the Project Nursery Shower Gift box

Project Nursery Baby Shower Gift Box

Started by two moms with a passion for design Project Nursery started as a simple blog and more than a decade later the site has more than 5K projects from decor to bedding and electronics. We love this baby shower gift box; especially right now when you may not be able to attend an in-person shower.

For the entire family this great Ergobaby Omni 360 to carry the little one

Ergobaby Omni 360 Baby Carrier All-In-One

Female-founded Ergobaby has revolutionized baby carriers for 20 yrs. The soft structured carrier design has become the gold standard. The Omni 360 is the brand’s all-in-one, newborn ready style with all the carry positions; plus much-needed ventilation to keep cool. Omni 360 grows with baby from week 1 to 48 mths.

See More Great Women-Owned


A family comes in so many shapes, sizes and forms. It’s a group of people – blood-related or not – who are part of your every day and who you are apt to buy products and services for. And we are here for your family shopping! Women think about those in their lives when they innovate and invent. As we rush around and manage our days we see the gaps. Maybe it’s a product that would make our life easier or something that saves us time. Necessity is the mother of invention as they say. And why do you think the saying isn’t ‘father’ – because women create what they don’t have. And especially when it comes to their family.