100% sister-owned cosmetics company that believes beauty products don’t have to be complicated. Makeup is meant to enhance a woman’s beauty, not conceal her imperfections. When you discover what works for you, you’ll save time and money. The founders’ beauty philosophy is deeply rooted in our earliest memories as political refugees from Eritrea. Beauty to us is grace and resilience. And believe makeup is a way to enhance a woman’s beauty, not to conceal it. More importantly, makeup is transformative and is a vessel that can inspire deeper conversations.