- New York City / Ships Worldwide
For Sawako, running a helmet company is not about telling you to wear a helmet. It’s about empowering you to make choices and stay true to yourself. Obviously, wearing a Sawako helmet is safer than cycling bare-headed. But if no one’s warning you to put one on, then why wear a Sawako helmet? Because when you do, you feel capable. You feel confident. And it’s that confidence that is also based on fashion, style and beauty. So you wear one to be safe and you keep wearing it because you look and feel great. That is how it should be.